Adam Heist – FBA Blueprint
Top Copywriters Failed to Defeat Parris Lampropoulus’ “Unbeatable” 7-Year Control. Here’s How I Beat It…and Went On to Produce Many More Multi-Year, Million-Dollar Controls
Years ago, superstar copywriter Parris Lampropoulus held the control for 7 years for a Boardroom, Inc. publication called Tax Hotline.
After I got one of my first major controls—for KCI’s Personal Finance—and beat the legendary Jim Rutz (the first time), Brian Kurtz from Boardroom couldn’t call me fast enough.
He wanted to know if I’d be interested in writing for Boardroom (which was every up-and-coming copywriter’s dream) and take a shot at this “unbeatable” control.
Many top copywriters had been hired to beat it. Many had failed before me.
And I’ll admit, Parris’ control really was killer. There’s a reason it stood undefeated for more than 7 years.
But there was a tiny weakness in his control…one I knew quite well, as I had already won a few controls (and earned handsome royalties) with this strategy.
So I applied this strategy to my new test promo…and it ended up K.O.-ing Parris’ 7-year “unbeatable” control. And it went on to mail for another 2 years until the product was folded.
Wouldn’t you love to know what this “stealth” strategy was? Then keep reading…
Now Available! Your In-Home Version of My No-Holds-Barred LA Boot Camp Intensive
Earlier this year I revealed exactly what this secret was in my first-ever LA Boot Camp Intensive. Not only did I share my victorious Boardroom Tax Hotline control and the strategy behind it, I broke down some of my other million-dollar controls, including:
►A financial newsletter promotion that beat Jim Rutz not once, but twice…
►A joint health supplement promotion that mailed successfully for over a decade…
►An 8-year control for a memory supplement that made it one of the biggest sellers in its niche…
►And another control I wrote for Boardroom that’s still mailing more than 10 years later!
This live, one-day workshop—which I purposefully limited to just 10 attendees (and allowed one more to sneak through the door at the last moment)—took place in beautiful Hermosa Beach, California. In the room were beginning and advanced copywriters, marketers, and entrepreneurs alike.
Fortunately, I made a last-minute decision to capture ALL of this invaluable, no-holds-barred teaching and sharing.
And now my entire LA Boot Camp Intensive presentation is available to you…along with the same 60-page, 4-color Guidebook entitled “Breakthrough Copywriting Secrets It’s Taken Me 19 Years to Learn…And Will Take You Only One Morning!” that each lucky participant received!
Plus I’ve captured every word of my 3-hour presentation in a downloadable transcript you’ll want to read and refer to again and again.
A Behind-the-Scenes Look at Turning “Flops” into Million-Dollar Controls
In my NEW completely downloadable Virtual LA Boot Camp Intensive, which includes the videos, guidebook, and transcript I just mentioned, you’ll see the exact swipes of Parris’ 7-year control, my first try at beating it, and the test promo that beat it handily and went on to bring in the big bucks. (I’ll even send you a PDF of my Tax Hotline control with my compliments!)
You’ll get a deep dive breakdown and behind-the-scenes look at what allowed me to get this Boardroom control (and become the first female copywriter to do so!)
I even go over my first few “flops” when I was first starting out with other clients so you know WHY they failed. Plus I show you exactly how on my second “go” I turned them into multi-year, million-dollar controls!
With this kind of know-how, you can avoid making these same mistakes. Plus you’ll be able to immediately spot the holes in any control you’re looking to beat…increasing your chances of a blockbuster hit (and a FAT royalty check!)
But that’s not all. From all of these winning controls I’ve written for companies like Boardroom, Soundview, and Healthy Directions, I boiled down writing a million-dollar control into a foolproof, 5-point system in this special, never-before-released, in-home program….