Digital Marketer – Digital Marketing Mastery 2022
Uncover Your Path To Becoming A Marketing MVP
Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing.
Today’s Marketers Have to Be More Agile than Ever Before.
Before reading any further, there are 2 terms you should know…
Generalists: those who can do a little bit of everything. (I.e. your typical “Jack of all trades, master of none.”)
Specialists: those who choose a single specific route and focus their work only in that area.
Now that you know them, I want you to FORGET about becoming either of them…
…because one thing is certain in marketing today:
Generalists & Specialists Are Extinct
If that seems harsh, consider where your customers or clients are coming from:
Because they can only speak to their particular skill, specialists are limited in their abilities.
And generalists, while capable of leading marketing teams through campaigns, don’t have time to keep up with new strategies and test-worthy trends emerging every day.
So what’s the happy medium?
Someone who’s able to link the core areas of digital marketing with expertise in about 1-3 of them, and can create a holistic strategy.
Otherwise known as…
What exactly is a “T-Shaped” Marketer?
Every single facet of digital marketing can be used to inform the marketing strategy of another.
For example, you can use:
- Facebook Ads to build a larger email list…
- Email to encourage people to join your community…
and
- Community conversations to inform your content calendar.
In fact…
There are endless ways to connect all the skills in digital marketing:
A content marketer has perfected the art of growing an audience through organic traffic strategies.
But a T-shaped content marketer can take their content and use it to build a full-fledged marketing plan by incorporating…
- Keyword research to determine which blog post topics to rank for
- Data and optimization tactics for updating content and staying relevant, and
- Social media sharing to build authority and brand awareness
In another field, a copywriter is tasked with writing promotional copy for email, paid ads, and products.
But a T-shaped copywriter knows the exact language that reaches their intended audience by understanding…
- Email Marketing best practices
- The stages of the Customer Value Journey
- Community Management
And that’s where the picture starts to get a little bit clearer.
As a marketer, you already know what you’re especially good at or passionate about (this is the bottom of your T).
You might even have a broad idea of each digital marketing discipline (the top of your T), but not enough confidence to build a full marketing plan or offer those services to clients.
But T-shaped marketers have a competitive edge because they combine the strengths of generalists and specialists.
So that you can be a “Jack (or Jill) of all trades,” and master of whatever you choose!
And this concept doesn’t ONLY apply to digital marketing. You see it in musicians, artists, and even athletes.
T-Shaped Marketers & Personal Marketability
Ever wonder why the best of the best professionals seem to be involved in countless other endeavors?
Star athlete Serena Williams isn’t just one of the best tennis players EVER. She’s also an accomplished entrepreneur with her own clothing line and a seat on Survey Monkey’s Board of Directors.
Ben Affleck isn’t just one of the most bankable actors in the world. You might remember he won an Oscar for co-writing Good Will Hunting with Matt Damon. And remember Argo, the Best Picture winner of 2012? Affleck directed it.
Daymond John isn’t just the billionaire creator of FUBU. He served as President Barack Obama’s Ambassador of Global Entrepreneurship and has invested in numerous businesses through his role in Shark Tank.
What do these three people all have in common? Personal marketability.
All of them have expertise in one area of their professional lives—tennis, acting, apparel—but they didn’t stop there. They became proficient in other areas like fashion, filmmaking, and investing.
As a marketer, you’re more attractive to potential clients and employers when you AREN’T just an expert in one particular area…
But when you can contribute in MANY areas of marketing.
AKA: agility.
For example, email marketing may be your first love, and what you’re best at. But you’d be more marketable if—in addition to sending outstanding emails—you are also able to build the funnel, write the landing page, and analyze the results of your campaigns.
If you want your marketing to be as top-notch as possible, you need to develop a FULL toolbelt of transferable skills before dedicating yourself to a specific offering.
And that’s why we created…
Digital Marketing Mastery
This course is hands down, the most comprehensive digital marketing training in the industry today.
We start by making sure you get crystal clear on the most important part of any digital marketing plan:
Your customers.
And to do that, we kick things off by mastering 3 foundational topics:
- The Customer Avatar Canvas – WHO your ideal customers are
- The Core Message Canvas – WHAT your business offers to your customers
- The Customer Value Journey – HOW your customers interact with your message
Then, with instructors who are T-shaped marketers themselves, we’ll take an in-depth look at the core digital marketing competencies, including:
- Content Marketing
- Email Marketing
- Social Media Marketing
- Community Management
- Digital Advertising
- Data & Optimization
- Search Marketing
Furthermore, the instructors relate each specialty back to the stages of the Customer Value Journey so that you can see how all areas of digital marketing do their job of attracting, converting, and ascending customers.
Not just once, but as a machine that turns your prospects into leads, and leads into customers.
After earning your Digital Marketing Specialist Certificate you’ll have the tools to effectively reach your (or your clients’) target audience through a full-scope marketing strategy.
Your Path to Becoming a Marketing MVP
Up to now, our newest and most comprehensive marketing course was only offered for a limited time to new DigitalMarketer Lab subscribers.
But now, we’re making it available to purchase on its own for the lowest price it will ever be.
Meaning there will never be a better time to become a T-shaped marketer who can confidently:
- Create a marketing strategy from A-Z for yourself and your clients
- Lead a team of marketing professionals who understand how their roles work together
- Collaborate with colleagues to create winning strategies that form a cohesive marketing plan
The Digital Marketing Mastery Certification is your competitive edge, and the pathway to bigger and better opportunities.
Sure…
With our engaging and instructional approach to marketing training, a newly-minted T-shaped marketer like you might be tempted to quit your day job for the greener pastures of SEO or Community Management.
But even if you don’t, you’ll know precisely how to implement those respective skills into your existing or desired marketing profession.
Course Details
The Digital Marketing Mastery Course is the most comprehensive digital marketing training in the industry. In this 16-hour course, you’ll learn the foundation of DigitalMarketer’s curriculum and get certified as a Digital Marketing Specialist.
MODULE 1 Core Concepts of Digital Marketing
Learn the role of digital marketing and how to leverage it in today’s business world.
MODULE 2 Knowing Your Customer
Build out a Core Message Canvas and Customer Avatar Canvas and finally get clear on who you’re selling to.
MODULE 3 Customer Value Journey
Discover the steps in your marketing plan that seamlessly moves a person from lead, to paying customer, to raving fan.
MODULE 4 Content Marketing
Learn which types of content to use to attract your audience and leverage content marketing strategies to grow your business.
MODULE 5 Social Media
Gain a basic, clear understanding of how to use social media to build real relationships with your audience.
MODULE 6 Digital Advertising
Dive into paid traffic strategies, landing pages, copy and ad design elements, and how these functions work together to bring prospects to your pages.
MODULE 7 Search Marketing
Use SEO strategies to generate better rankings on search engines, and free organic traffic to your site.
MODULE 8 Email Marketing
Learn how to create email campaigns that get opened, get clicked, and convert passive list subscribers into active customers.
MODULE 9 Community Management
Go in depth into how to build a thriving online community that positively impacts your business’ bottom line.
MODULE 10 Data & Optimization
Discover the data and optimization tactics to find which marketing techniques work best for your business and customers.
Sales Page
Also See: Robby Blanchard – Commission Hero 2.0
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This content is locked For Members Only
Sign Up to see all our download links and hidden content.
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100% Satisfaction Guaranteed
-
Download as much as you need
-
You can choose from two membership options:
-
Lifetime or Monthly
-
Starts at $10
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